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Writer : Sayaka Murata
Director : Jack McNamara

"This society hasn't changed one bit. People who don't fit into the village are expelled"
Sayaka Murata

Irasshaimase !
Welcome to the store!

Meet Keiko Furukura whose world is centred in the Hiiromachi Station Smile Mart. Single, 36 and working her daily routine, Keiko might even be happy. Only society has other plans for her...

Following our award-winning production of The Fishermen, we bring the global bestseller, Sayaka Muratsa's quirky and profound novel to the stage for the first time.
This new off-beat Japanese comedy will transport you into a uniquely modern world in a deadpan, moving tale that takes a side-ways view of life and how it's possible to find happiness in the unlikeliest of places.

Praise for the novel:
"Irresistibly quirky" The Guardian
"As intoxicating as a sake mojito" Vogue
For further details and booking enquiries please email

Target audience age: 14yrs+
Running time: approx 70 mins


New Perspectives is an East Midlands' based touring theatre company, specialising in bringing new work to rural and community audiences. Through an annual programme of original adaptations, rare revivals and new writing, we aim to bring live theatre that is diverse, affordable and accessible into the heart of wide-ranging communities, as well as to regional, national and international venues.  
Our productions are testament to the fact that rural theatre is as relevant, challenging and vital as theatre made for any other environment. Our participatory projects, career defining training and mentoring opportunities for emerging regional talent and rural touring scheme Northants Touring Arts makes tangible difference to people where they live.

As a registered charity (no. 1058309), your support can make a real difference... Find out more
During this challenging time you can keep in touch with us by following updates on social media platforms; TwitterFacebook,  
Instagram and with individual staff team members by email here.
Stay safe, keep healthy and be kind.


During these uncertain times theatre and creativity continue to make a positive impact.
To support our programme with a donation click here

THE SPIRIT trilogy online
as part of BAC Going Digital
from 9 June 2020
A 10-part audio series by visionary writer David Rudkin

SHHH...AKESPEARE online workshop
Macbeth retold - online here now!

Stage premiere based on the book by Janet Frame

Quirky international bestseller


Industry-wide we are facing a devastating impact from Coronavirus. If you have enjoyed our work and value our commitment to engaging with audiences and artists with limited access to live theatre please consider a donation to support our work over this challenging period. DONATE
We collected minute-long stories about your favourite Notts as part of the Nottstopping Festival Find out more
We welcome the next cohort of New Associates taking part in a year-long professional development programme Find out more

Dame Rosemary Squire becomes patron  Find out more